Publishing is paramount to the daily communication between all creatures. From animals leaving scratches on trees, to humans sending emails to the other side of the world, methods and modes of publishing differ greatly but essentially all serve the same purpose, to aide communication. Similarly, publishing has been around since the earliest animals learnt to communicate. It is an ancient practice, shown in such things as hieroglyphics and stories from the Bible. Over time, like any practice or innovation, publishing has developed. New modes and methods, instruments and techniques have been created allowing for more freedom when publishing. These innovations have also produced cost- and time-effective ways of communicating. In this essay I will examine two modes of publishing from different eras. The latter is a direct enhancement of the former and its development has seen a marked improvement in the speed and efficiency of an everyday communication form. I am referring to the typewriter, pre-1900, and the modern computer, post-1962. The development of the computer has revolutionised the way in which newsrooms gather, report and distribute information to the wider public. With the invention of the printing press by Johannes Guttenberg in c. 1450, communication took a major step forward. Suddenly the production of books became immensely easier. Similarly, the internet phenomenon has also created a paradigm shift in how we go about communicating with each other. Within minutes of news breaking, we can read about it online. The typewriter itself was a major innovation but the modern computer and internet have completely altered the ways we publish and communicate. I will in this essay discuss and compare the effects that both the typewriter and the modern computer have had on the production of news.
Although the exact date that the printing press was invented is unclear, it is widely said to be in the mid-15th century, possibly 1450. The first printing press workshops were started in the 1450s in the Rhineland in Germany (Bawden & Robinson 2000 p. 52). Following this, the development of printing as a form of publication rapidly spread throughout Europe. Referred to by Eisenstein (cited in Bawden & Robinson p. 53) as a ‘knowledge explosion’, eight million books were believed to be in print by the end of the 15th century. Compared to the 30,000 printed manuscripts that supposedly existed prior to the printing revolution, this is a massive change (Bawden and Robinson p. 53). The printing press was also perhaps a double-edged sword. It had undoubtedly provided greater access to written knowledge, through the mass production of books. The Bible, for example, became widely available. However, as Bawden and Robinson (2000, p. 53) point out, the titles that were printed had limits on access as they were only available to those who could afford them. Slaves and peasants were nowhere close to reading openly. As technology developed and the capacity for printing increased, so too did the access to written knowledge.
An article in the Columbia Journalism Review of May 1973 documents a fascinating change in the newsrooms of the United States. Written by Ben H. Bagdikian, the article discusses the adoption of the cathode ray tube (CRT) computers by major newspapers in America at that time. Bagdikian (p. 8) suggests the most advanced newspaper in this regard was the Detroit News which had 48 CRTs at the time the article was written and an order for 12 more on the way. In 1973, the computer as described by Bagdikian (p. 8) consisted of “TV-like screens with keyboards connected to computers” was a new innovation in newsrooms. They were not cheap either, with the common CRT costing anywhere between $5000 and $18,000 (Bagdikian 1973, p. 8). Bagdikian’s article reads now like a diary entry, an insight into life in an American news industry that was rapidly developing. The typewriter was still present in every newsroom, with only 60 percent of daily newspapers using CRTs compared to the one percent in 1963.
As a side-note, the Bob Woodward and Carl Bernstein book All the President’s Men – documenting their Pulitzer Prize-winning investigation into the notorious ‘Watergate’ scandal – was published the year after Bagdikian’s report (Google Books 2011). It was a revolutionary period in American journalism. The two Washington Post journalists had exposed the greatest political scandal in American history through an epic trail of investigative journalism and the technology with which to report these times was constantly on the rise. The initial Watergate report and the subsequent best-selling book and successful film cemented investigative journalism as a major form of news reporting. Modern methods of publishing have built on this and can now deliver investigative reports as they happen, which will be discussed later.
While the computer was on the rise in newspapers around America, the typewriter was still heavily employed. Bagdikian’s article also outlines the many technological advantages in the CRT compared to the typewriter. Importantly, Bagdikian (p. 7) also claims that little had changed from the invention of the printing press up until the invention of the linotype machine by Mergenthaler in 1886. He also admits that little else had changed following that. The CRT was a revolution again. From pre-1900 to the advent of the computer, newsrooms followed a very formulaic procedure for gathering, copywriting, editing and printing news. Reporters would type up the news on typewriters, a laborious process comparatively. Copyboys would distribute each page to the various sections of the news office to be edited, formatted, re-typed and eventually printed. The whole process was refined and streamlined over the years, but until the computer, it remained largely the same process.
The computer brought many changes to the newsroom. As Brooker-Gross (1983, p. 24) explains, the wire services that were developed in the 19th century greatly helped source news from all over the nation and the world, especially in small-town newspapers. But even when this news came in, the copyboys had to gather it and it still had to be interpreted and re-typed before editing. Bagdikian (1973, p. 8) explains the advantages of the computer:
At a major desk of the [Detroit] News—say, the city desk—the editor can type LO for local copy, then press DIRECTORY, and this instructs the computer to display on the editor's screen a list of all the stories placed in the computer for his desk's use. He can call up any story on the list by pressing the NEXT key, then read the whole story on his screen, edit it, and type GE to send the story to the news editor.
The process obviously cuts a great amount of time out of producing a news story. As we have seen in recent times, the time and cost efficiency of producing news has developed at a phenomenal rate.
In the modern day, newsrooms are information super-highways in themselves. With such advanced news-gathering technology as satellites circling the earth, news can be reported and consumed by the general public within minutes of breaking.
The quick and the dead: One of the biggest stories of 2011 was
plastered on the CNN website within minutes of breaking, With
journalists working exclusively in the online departments of
major newspapers, online sites such as CNN.com act as an
internet version of the newspaper or TV channel, as well as a
present-day news wire. Breaking news such as the death of Osama
Bin Laden (above) can be emailed to users, or received via a
number of feeds e.g. Really Simple Syndication (RSS)
Source: http://sh1ft.org/blog/?paged=2
The computer itself has reshaped the way we access and consume news on a daily basis. As readers of news, we no longer rely merely on the television and newspapers to bring stories from abroad. Going back as early as pre-1900, to receive news from abroad, one would read whichever newspaper was produced most locally to their home. The radio also brought a different format of news. Even up until about the beginning of the 21st century, the number and variety of sources were limited to what newspapers were available in stores and the channels on television. Al Jazeera, the major news agency of the Middle East, was only accessible to the majority of Westerners if our local news syndicated something from the television network. The computer, and more importantly the internet, has allowed one to potentially watch news streams from all six of the habitable continents at the same time. Given the example of Osama Bin Laden’s demise, where the ramifications are felt in several corners of the globe, this becomes a very valuable way of aggregating and interpreting different perspectives of the issue. Where jubilation was recorded by news cameras in the streets of New York City, the distraught followers of the Al Qaeda leader were shown concurrently on the other side of the world.
Email, an invention of the 1990s, has also transformed the newsroom. It is no longer necessary for reporters to always go out in the field, research and write up stories for newspapers. Many public relations firms now compose their own stories and email them to the reporters for edit or direct publication. While some ethical implications might arise from this (Lee and Cheng 2011, p. 56), it is a time-saving way of reporting at least some news.
Email is not the only useful social networking tool for modern journalists. In 2006 a personal news feed service called Twitter was launched by blogger Evan Williams (Hamilton 2007). Twitter exploded in popularity as not only everyday bloggers, but celebrities jumped on board. The social network allows users to update their ‘statuses’ via short, individual posts, 140 words at a time. Celebrities such as Ashton Kutcher, Justin Bieber and LeBron James have all joined Twitter and use it as a safe yet personal method of interacting with fans and keeping them updated. It wasn’t long before the news agencies discovered the usefulness of Twitter as both a news source and as a mode of publication. The biggest newspapers in the world such as The Guardian all have Twitter accounts, through which a constant feed of information is streamed (Ahmad 2010 p. 149). Twitter also connects readers to other news sources all over the world. For example on the Associated Press Twitter page (pictured below), users can click links to other Twitter pages that are related or mutually followed – that is, both Associated Press and the user follow same page. Through this networking and aggregation, Twitter has changed from a social networking activity to a powerful news source. It is a stand out example of how the computer has revolutionised the production of news.
From the first news wire to the latest: Twitter has become a platform
through which Associated Press (AP) relays news as it happens.
Above is a screenshot image of the AP Twitter page. Most 'tweets'
contain links to bigger articles, meaning that Twitter can be used
as a bite-size sample of breaking news stories. In the right hand
column, links to related news Twitter pages are found as well as
sources that AP follows.
The delivery and consumption of news has changed dramatically since the 18th century. As I have outlined in this report, three major technological changes have improved the cost- and time-efficiency of news production. I have examined and compared two technologies from before and after 1900. The typewriter was used in newsrooms from the 1880s through till the 1970s. The processes of gathering, typing, editing and printing the news developed gradually over the turn of the 20th century and beyond but the computer, as I have shown, completely revolutionised this process. Innovations such as Really Simple Syndication (RSS) and the use of Twitter by journalists and news agencies have made news production a simpler, more global and more effective process.
Bibliography:
Bagdikian, B. H. 1973, ‘Publishing’s Quiet Revolution’, Columbia Journalism Review, May, Vol. 12, No. 1, pp. 7-15
Bawden, D & Robinson, L 2000, ‘A distant mirror?; the Internet and the printing press’, Aslib Proceedings, Vol. 52, No. 2, pp. 51-57
Brooker-Gross S. R. 1983, ‘19th Century News Definitions and Wire-Service Usage’, Journalism Quarterly, Vol. 60, No. 1, pp. 24-27
CNN screenshot sourced from http://www.cnn.com/ cited on ‘Sh1ft’ blog at http://sh1ft.org/blog/?paged=2
Google Books 2011, All the President’s Men, accessed at http://books.google.com/books/about/All_the_President_s_Men.html?id=2R8Fajx34H8C
Lee, S. T. & Cheng, I. H. 2011 ‘Characteristics and Dimensions of Ethical Leadership in Public Relations’, Journal of Public Relations Practices, Vol. 23, No. 1, pp. 46-54
Twitter, ‘Associated Press Profile’, accessed at http://twitter.com/#!/AP